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AD: KATE MULLIGAN / CW: Blake Stephens

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A few weeks before National Waffle Day, a few strange instances will occur across the south, starting with a series of craving-caused pre-rolls.

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Random waffles will appear intermittently to reach some people at random times to remind viewers that waffle cravings can come from anywhere and everywhere.

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Given out to customers at the end of every meal at Waffle House, waffle lovers can Crave It Forward by placing the waffle stickers on the circles of the world.

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As confused cravers of the guerilla stunt begin to search “Why am I seeing waffles everywhere?” they will be guided to the microsite revealing the Twitter challenge to win free waffles for a year.

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As Hulu viewers pause their shows, they will be reminded that they’ve probably craved a waffle or two recently.

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All leading up to National Waffle Day, the reveal of how to truly subdue these waffle cravings will be revealed with the limited time Waffle Home Airbnb.

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When customers eventually come in to subdue their cravings, the cryptic message in the middle of their plate will remind them that their cravings will never stop.

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To help remind our waffle cravers that there is a local Waffle House nearby, Waze users’ vehicle icon will change to a waffle when they are within a certain distance.

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